Flowers Acton Privacy Policy

Our Commitment to Your Privacy

Flowers Acton is dedicated to maintaining the highest standards of data protection and privacy for all customers placing orders with us from Acton and the surrounding districts. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (GDPR). We are committed to processing your information securely, lawfully, and transparently.

Who This Policy Applies To

This policy applies to all customers who place orders with Flowers Acton and individuals accessing our services from Acton and nearby districts. It governs our handling of your personal data throughout the order process, whether you order online, by phone, or in person.

What Data We Collect

When you place an order with Flowers Acton, we collect a range of personal data necessary for fulfilling your order and providing high-quality services. The data we collect may include:

• Full name
• Contact details (such as address and phone number)
• Email address
• Recipient details (name, delivery address, contact number)
• Billing information (where applicable)
• Order details, including product selections, delivery preferences, and personalized messages
• Order history with us
• Payment information (handled securely via trusted third-party payment processors – we do not store card details)
• Communications with us regarding orders or queries
• Technical information (such as IP address, browser type, and cookies, when using our website)

Lawful Basis for Data Processing

Under GDPR, we are required to identify lawful bases for processing your personal information. Flowers Acton processes data under the following legal grounds:

• Contractual necessity: We need to process your data to fulfil your order, including arranging deliveries and processing payments.
• Legal obligations: We may process and retain some data to comply with relevant legal requirements, such as tax regulations.
• Legitimate interests: For purposes such as improving our services, handling customer queries, and ensuring the security of our operations.
• Consent: Where we require your consent (for example, for marketing communications), we will obtain it explicitly and you can withdraw it at any time.

How We Use Your Data

Your information is used for the following purposes:

• Processing and delivering your orders
• Communicating with you about your order status or responding to your enquiries
• Handling payments securely and confirming transactions
• Managing customer records, including order history and preferences
• Improving our products, website functionality, and customer service
• Sending marketing communications if you have opted in (you may unsubscribe at any time)
• Complying with legal obligations and exercising our legal rights as necessary

Data Retention

Flowers Acton retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the fulfilment of your order, resolution of queries, and compliance with legal requirements (such as tax and accounting legislation). Generally, the data retention periods are:

• Order-related data: Retained for up to seven years from the date of order to comply with accounting and legal requirements
• Marketing data: Retained until you opt out or withdraw your consent
• Technical data (such as cookies): Retained in line with our cookie policy and technical requirements

After the expiry of retention periods, your data will be securely deleted or anonymised.

Third-Party Processors

In delivering our services, we may share your information with trusted third-party processors who help us operate our business and deliver your orders. These may include:

• Payment processors (for secure card payments)
• Delivery partners and couriers (to deliver your orders)
• IT service providers (such as hosting providers, software suppliers, and technical support)
• Professional advisers (such as accountants or legal consultants, where required)

All third-party processors are carefully selected and bound by strict confidentiality and data protection obligations, ensuring your data is protected and only used for specified purposes.

We do not sell your personal data to third parties. Data transfers outside the UK or EEA will only occur where adequate safeguard mechanisms are in place, and in compliance with GDPR requirements.

Your Rights Under GDPR

As a data subject under GDPR, you have specific rights regarding your personal information processed by Flowers Acton. These include:

• Right to access: Request a copy of the data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data, provided there are no overriding legal reasons to retain it
• Right to restrict processing: In certain circumstances, ask us to limit or suppress the processing of your data
• Right to data portability: Request the transfer of your data to another service provider, where feasible and applicable
• Right to object: Object to processing for direct marketing or where processing is based on legitimate interests
• Right to withdraw consent: Where processing is based on consent, you can withdraw at any time

To exercise your rights, you may contact us through the channels provided in your order confirmation or through our website. We endeavour to respond to all requests in accordance with statutory timelines. Please note that in some cases, we may need to confirm your identity before processing your request.

Data Security

Flowers Acton takes the security of your personal data seriously. We implement technical and organisational measures to protect your data against accidental loss, unauthorised access, alteration, or disclosure. These measures are regularly reviewed and updated as necessary in line with technology and regulatory developments.

Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes to our data processing practices, legal requirements, or business operations. Significant changes will be highlighted on our website. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contacting Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or your personal data rights, please use the contact options provided on our website or in your order confirmation to reach our customer privacy team. We are committed to resolving any privacy-related matters promptly and transparently.